You can't connect the dots looking forward, you can only connect them looking backwards.
The words "think different" were created by Chiat Day art director Craig Tanimoto. The text of the various versions of this commercial was tinkered with by Rob Siltanen and Ken Segall. However it is important to point out that the text was simply lifted from an original piece written by Jack Kerouac (and certainly not created for Apple). Music was composed by Chip Jenkins for Elias Arts.
Preliminaries is the first section of a book, and is usually the smallest section in terms of pages.
Book design is the art of incorporating the content, style, format, design, and sequence of the various components of a book into a coherent whole. In the words of Jan Tschichold, "methods and rules upon which it is impossible to improve, have been developed over centuries. To produce perfect books, these rules have to be brought back to life and applied."
Front matter, or preliminaries, is the first section of a book, and is usually the smallest section in terms of the number of pages. Each page is counted, but no folio or page number is expressed, or printed, on either display pages or blank pages.
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